Mail campaigns are a great way to maintain a relationship with your base.
Mail campaigns are a great way to maintain a relationship with your base. There are significant problems with using only mail campaigns rather than using it in conjunction with the phone.
First is cost. To obtain a contribution through mail it can be a loss leader in comparison to the phone, meaning you will initially spend more in mail costs then you obtain in contributions. This is because, much like addressing a complaint to the White House, people receive a lot of mail and it is very impersonal.
We understand the role that mail plays in a well thought out campaign and how to best utilize it in conjunction with all aspects of interacting with people.